About Us

Trainer Cum Coach: Tay Tien Guan (TG Tay)

TG Tay is the CEO of Financial Life Coaching Pte Ltd, a training outfit set up to spearhead workplace financial education and the training and coaching of wealth planners and financial advisors to move beyond the usual piece-meal, transaction-based selling to providing a more integrated and comprehensive wealth and financial advisory service.

To-date, he has trained 100’s of financial advisers from various companies and banks in Singapore and the Asean region since the launch of his signature 3-day workshop on “Financial Planning for HNWI & Business Owners” in Aug 2009.

He is an accountant by training and has several years of banking experience in the areas of corporate banking (real estate and SME financing), treasury and private banking. He has also been involved in the restructuring of banking facilities, acquisitions and takeovers of companies and business succession planning.

Up until April 2007, TG Tay was a shareholder and director of Life Planning Associates Pte Ltd (LPA), a financial advisory firm. Over the 17-year period with LPA, he was primarily involved in providing fee-based business and personal financial planning services to companies and individuals. Among his wide range of clientele were doctors, accountants, investment bankers, lawyers, fund managers, dealing directors, businessmen and CEOs of listed companies. In particular, he had provided planning services for high networth professionals and businessmen with estate sizes of up to S$100 million.

TG Tay is also the CEO of Fig Tree Multimedia Pte Ltd which is now actively involved in helping Financial Advisers, SMEs, Solopreneurs, Real Estate Agents & Home-based Businesses build their digital presence, branding & authority and digital real estate in a digitally disrupted world. Over the last 3 years, he has invested a lot of time, money and resources to understand and ride the digital tsunami and disruptions that have swept over the world. He is a graduate of the 5-month Squared Online digital marketing course endorsed by Google and is a certified Social Leads Consultant. Through his new training program, #LinkedinMyBusiness, he is now helping financial advisers and SME owners to overcome the biggest headache of lead generation by re-discovering the goldmine in the largest professional network platform, Linkedin.